Showing posts with label ARTICLES. Show all posts
Showing posts with label ARTICLES. Show all posts

Wednesday, April 20, 2011

Helpful Resources in Designing for New Facebook Page + How Brands Can Make the Most of Facebook’s New Pages

































In this post, you’ll find some of helpful resources that can help you create your own pages so it will fit for fan pages new layout + The new Facebook pages are finally here, but what does it mean for brands that have struggled to make Pages a business tool on a personal network?
You can read more here: ibrandstudio.com + mashable.com

Friday, April 1, 2011

8 Things Stand-Up Comedy Teaches Us About Innovation



















7. Don't Expect Everyone to Get It

Lenny Bruce, Richard Pryor, and Andy Kaufman were not for everyone, so their appeal was not as broad as Milton Berle, Jay Leno, or Jerry Seinfeld. Switch the core audiences between these groups of comedians and, from the response, you might conclude they were all lousy comics. Similarly, the audiences for a Toyota Prius and a Cadillac Escalade are not all that different demographically, but they don’t “get” cars the same way.
Good branding and design, like good comedy, is often the art of sacrifice. You are defined by who and what you’re not for, thus freeing you to excel within the audience that gets you.

Very good article from fast.co design by Paul Valerio.

Tuesday, March 8, 2011

Standing out in brand design


Brand development director Ben Harris has more than 12 years experience in brand and brand marketing. He explains what he looks for in new packaging and branding design recruits. You can read whole article at: guardian.co.uk

Friday, February 18, 2011

The 2011 Most Innovative Companies


































See the 50 most innovative companies in 2011 and check out why. Source: www.fastcompany.com

Wednesday, February 16, 2011

Is logo dead?


Guest blogger Lloyd Northover co-founder John Lloyd joins the logo debate and argues that the logo still has a central role in brand building.
We are told that branding is no longer about logos and design – it is about everything else; it is about corporate behaviour, customer service, product design, product performance, environments, customer communities, consumer experience, consumer power, integrated communications. Of course it is; it always has been. Nobody I have met who has worked in branding over the past 30 years has ever claimed that branding is all about logos. But, there is no doubt that the logo has played, and continues to play, a central role in brand building.
Read more here: www.designweek.co.uk

Friday, January 21, 2011

30 Fonts that every designer must/should know/own





















Very nice article about best fonts/typefaces that every designer should know.
Sorted by alphabetical order. There are 15 serif fonts and 15 sans-serif fonts. 
A brief description of what each font is best suited for is provided however are not limited to this.

You can find whole article here: justcreativedesign. 
After reading please leave a comment and let me know which one is your favourite.

Thursday, January 20, 2011

10 Graphic design paradoxes



















Great article about graphic design paradoxes on Designobserver.com.