Changes include:
- The Peacock is slightly larger.
- The Peacock is slightly larger.
- The letters “NBC” are still bold but have a new font which puts them in balance with the Peacock.
- “Sports” maintains its scripted feel, but features a new hand-lettered font exclusively created for NBC Sports.
- Previously “Sports” was on an angle, but it has been straightened to allow for “Network” to fit easily beneath it and to accommodate the on-air design of commonly used sports tickers.
“The re-brand effort afforded us the opportunity to modernize the NBC Sports logo,” said John Miller, Chief Marketing Officer, NBCUniversal Television Group and head of the NBC Sports Agency. “The changes are subtle, but signal a big change: a new beginning for the NBC Sports Group.”
Found on: www.underconsideration.com
Found on: www.underconsideration.com
