25 Years Celebrating the Power of Ideas.
Check out some great ideas at last year London International (design) Awards.
One of my favourite is this:
BC Adventure - corporate identity.
The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least little more prepared for the wild. Made from organic beef jerky, this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.
