Responsible for many of Latin America's most successful television shows, El Mall is a multimedia production company headed by media mogul Pedro Torres. Continuing the theme of the name, the company is set up in an unorthodox manner, with the various divisions structured and branded as "shops." To reinforce this high-concept brand strategy, Chermayeff & Geismar developed a wordmark and a visual system that identify El Mall and its omnipresent media endeavors.
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