Monday, May 2, 2011

The new and better Helvetica - Sonoran! ;)

















Nearly thirty years in the making, the highly anticipated Sonoran is finally here.
Typeface designers Robin Nicholas and Patricia Saunders first began work on Sonoran in the early 1980s, drawing inspiration from the classic Swiss typeface Helvetica. 
“Helvetica is a great font, people really love it. But it does have its flaws,” says Nicholas. 
“With Sonoran, our main goal was to fix Helvetica’s mistakes.”
Read more here: idsgn.org ;)