7. Don't Expect Everyone to Get It
Lenny Bruce, Richard Pryor, and Andy Kaufman were not for everyone, so their appeal was not as broad as Milton Berle, Jay Leno, or Jerry Seinfeld. Switch the core audiences between these groups of comedians and, from the response, you might conclude they were all lousy comics. Similarly, the audiences for a Toyota Prius and a Cadillac Escalade are not all that different demographically, but they don’t “get” cars the same way.
Good branding and design, like good comedy, is often the art of sacrifice. You are defined by who and what you’re not for, thus freeing you to excel within the audience that gets you.
Very good article from fast.co design by Paul Valerio.
